In a world where trends expire faster than you can say “core aesthetic,” some things remain iconic.
Back in 1864, Smirnoff No. 21 set the standard for vodka. Triple distilled. Ten times filtered. Smooth and perfect from the start. So they never changed it.
Smirnoff never had to reinvent itself. So we reminded the world why with “Why Change a Good Thing?” — a campaign celebrating decades of unforgettable nights and the things that never need to change.
Press: Campaign, Little Black Book, DesignRush, Shots, AdAge
