When the going gets tough, the tough looks at the going. I mean the turtle. I mean the bright side.
What makes more sense than a brand with a sun in its logo— your friendly neighborhood credit card company, Discover— launching a category-busting and pandemic-times-aware campaign about looking on the bright side of things? Not much else, other than willfully manifesting financial positivity in the form of glowing beams of light.
Press: Marketing Dive
