This year on national chicken wing and lipstick day, America’s #1 date night destination (Applebee’s, obviously) dropped something no one asked for, but every neighborhood couldn’t stop talking about: Saucy Gloss. Each flavor was inspired by a famous Applebee’s wing sauce, and created to make the most craveable kisses for your date nights.
To promote the gloss, we even made a datable music video, featuring an all-single cast (taking the idea of a dating profile to the next level), directed by pop-star legend Hannah Lux Davis. All centered around deliciously lip-synced (and tik-tok tempting) pop song all about wings and hunger titled “Taste My Face.” ;)
Press: AdAge’s Pick of the Day, NY Post, Fast Co, Thrillist, GLOSSY, PR Week, Food & Wine, Allure, Elite Daily, Parade, The Daily Mail, The Die Line, Campaign US, AOL, Bustle, In The Know, Nerdist, The Tonight Show with Jimmy Fallon, The Today Show, Real Time with Bill Maher
Awards: Cannes Lions - Bronze - PR - Social Engagement & Influencer Marketing - Content Creation & Production • Innovation SABRE Awards North America - Shortlist - Best Use of TikTok, Innovator Company of the Year (Brand) • PRWeek US Awards - Best in Integration: Honorable Mention • PRWeek US Awards - Best Consumer Launch: Honorable Mention • PRWeek US Awards - Best in Creative Excellence: Shortlist • PRWeek Global Awards - Shortlist: Best Influencer Marketing Campaign • One Show - Shortlist - Social Media Active Engagement / Call to Action • One Show - Shortlist - Branded Entertainment Music Videos
