There’s a reason Christmas movies come back every year. You don’t just watch them. You return to them. They’re shared, quoted, rewatched, and passed around, a tradition as much as the holiday itself.
So instead of making another ad, we made Christmas movies. In partnership with Ron Howard and Brian Grazer’s Imagine Entertainment, we created Christmas Always Finds Its Way, a three-part anthology released globally on Amazon Prime Video across 148 countries and 14 languages.
Three stories, each in a different genre, from romance to sci-fi, all anchored in the same idea: Christmas always finds its way. The series drove over 3.5 million episode views, 5 million trailer views, and more than 950 million impressions, becoming one of the most talked-about brand-funded programs on the platform.
One night. Three stories. All magic.
Press: The Drum - Ad of the Day, AdAge, CNN, Deadline, Campaign Live, AdWeek “Move Over, Hallmark”, The Drum, Little Black Book, IMDB, Yahoo, Business Insider, Rank Magazine, ComicBook.com, Shoot Online, Creative Brief, Saturday Evening Post, B&T, Design Rush, Creative Salon, The Philippine Star, ABC, Luerzer’s Archive, Global Brands Magazine
Recognition: Cannes Lions - Silver - Film Craft - Production - Production Design / Art Direction • Cannes Lions - Shortlist - Film Craft - Production - Production Design / Art Direction • One Show - Silver - Branded Entertainment Long Form Video - Single • One Show - Bronze - Branded Entertainment Long Form Video - Series / Episodic • One Show - Merit - Branded Entertainment Brand Partnerships • One Show - Merit - Moving Image Craft & Production Direction - Series • One Show - Merit - Moving Image Craft & Production Writing - Single • One Show - Merit - Moving Image Craft & Production Writing - Series • One Show - Merit - Moving Image Craft & Production Cinematography - Single • One Show - Merit - Moving Image Craft & Production Cinematography - Single • One Show - Merit - Moving Image Craft & Production Production Design • One Show - Shortlist - Branded Entertainment Craft - Art Direction • One Show - Shortlist - Moving Image Craft & Production Casting • Shots Awards - Shortlist - Direction Above Three Minutes • Clios - Silver - Professional - Branded Entertainment & Content - Film-Scripted • Clios - Silver - Television | Series - Television | Series: Branded Content - Film • D&AD Annual Archive - Entertainment / Scripted Long Form • Fast Company - The 10 Most Innovative Companies in Advertising of 2023 - #10 WPP (Grey, Coca-Cola Christmas Always Finds Its Way featured in article) • Clios - Silver - Professional - Branded Entertainment & Content - Film-Scripted
