New York Lottery's Quick Draw needed a full relaunch and rebrand. So we not only refreshed the logo and gave it a more modern look and feel, we asked ourselves the pressing question... "Why Four?"
It seems like such a random number, until you realize...
Four tines on a fork. Four leaf clovers. Four phases of the moon.
Four is …everywhere.
Press: Little Black Book, Best Ads on TV, Brand New, World Brand Design Society, LBB 5 Minutes
