Huggies had a simple challenge: prove their diapers can handle the worst messes imaginable. So instead of saying it, we risked everything in a streaming stunt. We invited 18 blowout-prone babies to crawl, play, and do their thing (i.e. poop) on nearly $500,000 worth of luxury goods, from luxury cars to priceless antiques.
Because if Huggies can protect the world’s most expensive things, imagine what it can do for yours.
“Expensive Sh*t” turned a product demo into one hour of live streaming social entertainment, creating a high-stakes, can’t-look-away spectacle that proved performance in the most brave way possible.
Press: Adweek, The Drum Ad of the Day, AdAge, Little Black Book, Adweek Ads of the Week, LBB Work of the Week, Shots, Campaign Brief Asia, MAD Daily, MSN, Yahoo, FOX, ABC, The Financial Times, CBS, NBC, and even this lovely write up in Antique Week
CASE STUDY
SOCIAL TEASERS
