Buying a scratch-off in New York is usually a two-second exchange. We treated it like it deserved a soundtrack (and a bodega fever dream music video).
To launch GRANDE, two new games with up to $3,000,000 in prizes and a VIP trip to Billboard Latin Music Week in Miami, we worked with music video director Christian Breslauer to turn a routine NYC bodega into a surreal music video set— complete with Grande products in every frame, exploding snacks, a dancing Salsa logo, a bodega cat, a singing tattoo, and an original latin song.
Artists sing about the VIP lifestyle all the time. This is the first ticket that could help you live it.
Press: Shots, Shoot Online “The Best Work You May Never See”, Billboard Magazine, Little Black Book, La Fleur’s
Recognition: NASPL Awards - Winner - Television Advertising, Multicultural/Community Engagement (2025, McCann, NYL Sounds Grande), NASPL Awards - Winner - Special Categories, Original Music (2025, McCann, NYL Sounds Grande)
